About the Collection
DIVE DOWN THE RABBIT HOLE WITH ALICIA: 魔法少女
ALICIA: 魔法少女 is a whimsical collection inspired by Lewis Carroll’s timeless tale of Alice in Wonderland, reimagined through the vibrant lens of a magical girl shoujo anime.
THE INSPIRATION
The collection draws upon the iconic story of Alice’s fantastical journey, but with a twist. Here, we meet Yume (meaning “dream” in Japanese), a bright-eyed heroine who isn’t just exploring Wonderland – she’s transforming into its protector. Just like the song “Alicia” by Enrique Bunbury, this collection delves into the captivating world between dreams and reality. The bold colors and anime-inspired style reflect the fantastical nature of Yume’s adventures, while hinting at the deeper psychological themes that lie beneath the surface.
A WORLD OF WHIMSY AND WONDER
Imagine a world where towering lollipops line the path, mischievous Cheshire Cats grin with impossible glee, and teacups transform into gossiping companions. ALICIA: 魔法少女 captures this vibrant dreamscape with a touch of neon magic, inviting you to join Yume in her various forms on her extraordinary journey. This collection is more than just a love letter to the world of Alice in Wonderland – it’s an exploration of courage, self-discovery, and the power of dreams.
